Thursday, July 23, 2009

The Power of Music

In our society, music serves many purposes. It surrounds us continually. It is in the grocery store, the mall, stores within the mall, work, music on hold, music playing at restaurants, you name the location and music is present.

Music is no longer used to exclusively to entertain. It is now used to motivate people to buy, sell, smile, frown, relax, and yes - even to learn skills. So, how many people actually listen to music just to listen... with no agenda? For a while, people discussed the "Mozart Effect" where one listens to the music of Mozart and they become instantly smarter. There is merit there. Music is a collection of organized sounds presented in a coherent and hopefully, pleasant form. It's organization of music that stimulates our brain. How does one decide what note will follow the last? Or, how long the duration of note should be sustained and to what intensity? What makes it interesting?

When one is able to create a logical order of sounds in a fashion that is enjoyable by many, you'll find a musician. Next time you find yourself anywhere out of your controlled environment, listen to the music surrounding you and determine what the motivation or point of the music. Usually, at restaurants, it will be to stimulate an appetite, at stores it is to stimulate the spending and excite the customer about the products displayed.

Take control of the music that is within your control. Listen to what you want and enjoy it for what it can do to you and millions of others.

Funny, with music everywhere, it is sad that musicians can be paid so poorly.

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